Dubai-based marketing and PR agency, TishTash has been appointed as the PR partner for Korean beauty brand, Missha. Missha offers a wide range of skincare products and cosmetics for men and women’s beauty needs and solutions, while maintaining value and affordability. TishTash will be responsible for all Missha’s PR activities through strategic PR campaigns, events and partnerships to promote the brand across the GCC.
“Korean beauty is booming and we never fail to be amazed by the innovation in products that we see coming out of this country,” says Natasha Hatherall-Shawe, Founder and Managing Director, TishTash. “My team have been happily working their way through the Missha range and we’re impressed by the quality and affordability of the brand and look forward to introducing it to the consumers of the Middle East.”