A new interactive online channel – Dubai ON Demand – is set to launch on YouTube in early 2015, bringing together some of Dubai’s most well known presenters and personalities. Produced by Ti22 Films, Dubai ON Demand will upload short clips ranging from health and fitness, to make-up, celebrity gossip and sports.
The faces of Dubai ON Demand will include: fashion designer Tamara Al Gabbani; food author, presenter and entrepreneur Dalia Dogmoch; TV presenter Aishwarya Ajit Gordon; British TV presenter, MC and actor Layne Redman; ‘comedy juggernaut’ Nitin Mirani; celebrity correspondent Dina Butti; TV presenter and radio broadcaster Tom Urqhart; founding presenter and writer of ‘Out and About’ Punam Verma and director and producer Faraz Jayed.
“I knew that the industry was moving towards digital and had been following trends in the US; seeing the shift through my company Ti22 Films, I reached out to a group of personalities in the region, many of whom I had worked with before while executive producing at Dubai One,” says Reim El Houni, Executive Producer and Managing Director, Ti22 Films. “Each person saw the vision I was trying to create for the channel and joined the team to create for the channel and develop Dubai ON Demand. The vision is to create an English online platform that becomes the must-watch channel for expats in Dubai and the UAE. Dubai ON Demand will be very interactive, encouraging viewers to record and send in relevant clips to be used as content for different segments. Our goal is to build a community who, gradually through their engagement, will start to experience the activities we are filming alongside us. The timing for this project is perfect, as it comes at a time when Dubai One has shifted its strategy towards acquisition and ended local production – we are ready to fill that gap and cater to that audience.”