South Africa based education brand, Educor Group has appointed Think Liquorice to handle the launch of its online offering in the Middle East. With two tertiary education brands, Damelin and CityVarsity, the courses aim to offer cost effective and efficient learning opportunities for students across different fields. Along with traditional PR activities, Think Liquorice will also handle the brand’s social media and influencer marketing for the launch.
“Think Liquorice has always had a special interest in empowerment, and we’re so excited about launching these brands in the market,” says Zahirah Variawa, Managing Director, Think Liquorice. “Summer is the perfect time to add on additional skills and diversify – either personally or professionally. The courses offered cover a variety of industries and subjects – the team and I also plan on taking up a few over the summer!”