The B Collective to represent community event 

Dubai-based creative public relations agency, The B Collective has been appointed to represent IGNITE for its annual breast cancer awareness event, Pink is Punk. Held annually in October, the run and swim event aims to raise awareness of breast cancer while also raising funds for Brest Friends. The B Collective will provide media relations support in the lead up to and during the event.

“As a homegrown UAE business with deep experience in the sports, wellness and philanthropy sectors, we are honored to offer our expertise and support to such a meaningful and much-loved community event and in-turn lend our support to raising awareness and funds for those affected by breast cancer,” says Dawn Barnable, Managing Director, The B Collective.