Sports marketing and talent management company, Wasserman has reappointed The B Collective as its PR agency for the Gary Player Invitational 2018. The Gary Player Invitational is a high-profile golf event with an aim to attract the wider sporting world and raise money for children. The B Collective will oversee the creative and integrated communications strategy, content development as well as media relations and management in the lead up to, during and following the charity event.
“We are thrilled to be working with the Wasserman team again and to highlight the important work made possible by the Gary Player Invitational,” says Dawn Barnable, Founder and Managing Director, The B Collective. “Our work on this high-profile event for a second consecutive year will once again allow us to flex our creative muscle as it also strengthens our growing philanthropy and sport communications credentials.”