LinkedIn Marketing Awards launches

LinkedIn has launched LinkedIn Marketing Awards across the Middle East and Europe. The new marketing awards aims to celebrate the best B2B campaigns and content across the region and is now open for entires to businesses of all sizes. The deadline for submissions will be on September 7, 2017 with the finalist to be shortlisted on September 18, 2017. Winners of the awards will be announced on October 5, 2017 and will be selected by a panel 20 of experts from various fields including creative, strategists, media planners and top B2B marketers from across region. The People’s Choice award will be the only award to be decided by the public vote.

The full category list and entries can be can be found on the awards website.

“Our platform is home to some of most innovative and creative B2B marketing on the planet and it’s time we gave these brands the recognition they deserve,” says Ziad Rahhal, Head of LinkedIn Marketing Solutions, MENA, LinkedIn. “We are asking brands in the Middle East of all shapes and sizes, across any sector, for any budget, to submit their campaigns and help us show their brilliance to the world.”

New appointment at LinkedIn

Following the recent launch of its new features, Matched Audiences and Lead Gen Forms, LinkedIn has appointed Ziad Rahhal to the role of Head of Marketing Solutions, MENA. Ziad joins the professional network with over ten years of experience in the sales and marketing industry, having previously worked with Nimbuzz B.V as Managing Director, MENA, where he oversaw the launch of several digital advertising solutions across the region. In his new role, he will develop strategies for the growth of LinkedIn’s new products, which will enhance audience targeting, as well as oversee the progress of their existing features across the MENA region.

“With the recent announcement of the 500 million milestone globally, it really couldn’t be a better time to join LinkedIn and I am excited to be a part of the team,” says Ziad. “In the complex world of B2B buying, we are looking to help brands not only engage with professionals, but drive and convert leads – and it’s exciting to join a platform leading in this field.”