Lyla Loves Fashion appoints Brand Manager

Farah Banani has joined the Lyla Loves Fashion blog team as Brand Manager. Farah has previously worked as Account Manager at LOWE MENA, handling clients such as ADTV and MAF, and most recently acted as a creative services freelancer. In her new position with Lyla Loves Fashion, Farah will take care of all partnerships, collaborations and projects dealing with the blog.

“I am super excited to be joining one of the Middle East’s most recognised blogs,” says Farah. “Lyla Loves Fashion has definitely made its mark within the fashion industry and I look forward to taking the award winning blog to an international level.”

Zahra Lyla Pedram, Founder and Editor of Lyla Loves Fashion adds, “I am so happy to have Farah on board to really help Lyla Loves Fashion grow even further. She definitely thinks outside the box and will be a great asset to the development of the blog.”

LylaLovesFashion relaunches with new look

In celebration of its fifth anniversary, Middle East fashion, beauty and lifestyle blog, has relaunched with a new look. Visitors can expect a new layout and user friendly navigation plus posts in Arabic, making the first dual language blog in the UAE.

“After five successful years of, I felt it was time to take it up a notch,” says Zahra Lyla Pedram, Founder and Editor, “After all, in an industry that changes every season, it is vital to keep up with the trends. The addition of Arabic was a natural move, since the blog is based both in Dubai and London.”