Updates to Twitter Publisher Network

Twitter has made some major changes to the Twitter Publisher Network – now called Twitter Audience Platform – a feature aimed at helping advertisers connect with audiences beyond Twitter in thousands of mobile apps.

As well as its name change, the Twitter Audience Platform is now being expanded beyond mobile app installs and re-engagements by offering advertisers the ability to drive two additional objectives: Tweet engagements and video views. Both will now be available in beta to all managed clients globally. New creative formats, such as customisable call to action buttons, are also being launched to aid advertisers in engaging with their in-app audience.

Twitter removes 140–character limit from DM’s

Twitter has removed the limitation of 140 characters from it’s Direct Messaging (DM) service. While Twitter is largely a public experience, Direct Messages allow for private conversations and this is the latest in a number of changes to the service over the last few months such as updating messaging rules and adding a Direct Message button to profile pages on Android and iPhone.

The update to the Direct Messaging service will have no effect on the public side of Twitter, which will continue to limit tweets to 140 characters. The new version of Direct Messaging will be rolled out across Android and iOS apps today, as well as on, TweetDeck and Twitter for Mac, and this will continue worldwide over the coming weeks.