Mindshare wins at ME Event Awards

Mindshare MENA was awarded Best Conference at the Middle East Event Awards, for this year’s annual media summit, titled ‘Content Decoded’. The WPP agency is a global media agency network helping clients to make collaborative and adaptive decisions across its paid, owned and earned marketing in real-time. The Middle East Event Awards were held at the Madinat Jumeirah in Dubai and recognised the region’s best events, across 22 categories including; Best Music Event, Best Use of Event Technology, Best Festival and Best Brand Activation.

“Our annual media conference was another smash success this year and we are proud that the Middle East Event Awards recognised the many original ideas that were integrated into ‘Content Decoded’ in order to surprise and engage attendees,” says Mouna Ajam, Regional PR Director, Mindshare MENA. “Our team looks forward to hosting many more conferences that address the most important industry issues we face today, using the agency’s signature out-of-the-box way of thinking.”

Phillip Westphal, Managing Director, Salt & Pepper Events, adds “We are honored to have been selected for Best Conference at the Middle East Event Awards. We always strive to leave an impact, so working with Mindshare’s innovative team was a great collaboration. We are extremely happy to be recognised with this award.”

Mindshare MENA appoints new CFO

Global media agency network Mindshare MENA, part of WPP, has promoted Jihad Hachem to the role of Chief Financial Officer (CFO). Previously Senior Finance Director at Mindshare MENA, Jihad has over 12 years of experience in media and finance. As CFO, he will continue to look at multiple ways in which to improve revenues by accelerating new offices and specialist functions, he will also play an active role on the board of Mindshare MENA.
“My time at Mindshare has presented me with many unique challenges in the field of finance and I’m ready to approach any that come my way with the company’s signature spirit of collaboration and innovation,” says Jihad. “I always say where there’s a will there’s a way.”
Ravi Rao, CEO, Mindshare MENA, adds “I see Jihad as an able partner in Mindshare MENA and value his judgement and skills in contributing to our growth strategies for the region. His mission-driven attitude and proven track record of results will aid him well in his newly-appointed position as CFO.”

Ravi Rao is promoted to CEO of Mindshare MENA

Samir Ayoub has resigned as CEO, Mindshare MENA and has been appointed Delegate of the Board at Mindshare MENA. Current Chief Client Officer, Ravi Rao has been promoted to replace Samir as CEO. Samir will transition from his current role as CEO, on February 1, 2016 and continue to act as a valued advisor and consultant on all agency matters until July 2016.

Samir has led Mindshare MENA since 1999, and previously headed up Ogilvy Media.  In the last 26 years with WPP, Samir has built up world-class media offerings in the region with his in-depth knowledge of the multiple markets and its consumers’ lifestyles, habits and choices, has supported local and international brands in developing their market share across regional geographies.

Ravi Rao joined Mindshare MENA in May 2015 as Chief Client Officer and in October took responsibility for leading the UAE team.  In his previous role, Ravi led Mindshare South Asia as CEO for 3 years and has over nine years’ experience with WPP companies.

“My time with Mindshare has been rewarding and exhilarating,” says Samir. “Much has changed in the consumer and media landscape since I took on the CEO role 17 years ago.  I am delighted that the company will continue to flourish, guided by the experienced and capable hands of my friend and colleague Ravi Rao.  In the coming months and years ahead, I look forward to celebrating its continued achievements.”

Ravi Rao adds,“It is most satisfying that I was one of ‘the Day 1 employees’ when Mindshare was set up in the region way back in 1999.  A real privilege now to lead Mindshare MENA and I really look forward to further building on the success of our strong team and a world-class product so our client partners benefit the most by driving the Adaptive Marketing vision.”

Mindshare to hold Content Decoded Conference

Mindshare, part of global media agency network WPP, is set to hold a media conference under the theme of Content Decoded on January 19, 2016. The conference will be held in The Annex, Burj Khalifa Dubai, and will offer a lineup of experts from a range of different industries, who will teach participants how to utilise data for more creative content, as well as how to deliver content at a scale, amongst other topics.

“At our core, Mindshare’s first priority is to maximise the return on investment for our business partners,” says Samir Ayoub, CEO, Mindshare MENA. “The way content is initiated, developed and used has changed over time. This event will help professionals from any industry use the tools and insights that our panel has created from years of experience. Using their techniques, our attendees will be wowed by measurable impact of adaptive, data-powered content developed for their business.”

Mindshare prepares for media summit in KSA

Global media agency network Mindshare, part of WPP, is gearing up for “Staying Agile” – a dynamic media summit that will be held on May 4, 2015 in Riyadh, KSA.

The summit will welcome global representatives from fields of film, sports, technology, communications and more, to discuss incorporating agility into existing operating frameworks and other critical issues in a fun and engaging manner. Panels will be led by industry leaders known for their agile approach in their respective businesses including; Daniel Sieber, award-winning reporter and author of The Digital Diet, Jordan Casey, 15-year-old entrepreneur and self-taught programmer, and Karim Rashid, industrial designer and interior architect.

“Mindshare is always commited to bringing the most dynamic and creative events in the industry, and “Staying Agile” is no exception,” says Samir Ayoub, CEO, Mindshare MENA.