Marketing campaign library launches

Wayin, the digital campaign CMS platform has launched a customisable library of marketing campaigns, the Wayin App Store. Founded by Scott McNealy in 2011, Wayin is a platform that enables brands to create engaging marketing campaigns across all digital properties. By providing a library of campaign ideas as well as a record of features, objectives and result metrics of past campaigns, the new platform aims to streamline the ideation and creation process for brands across different categories and markets.

“Marketers in the Middle East often have to align their strategies with global marketing campaigns or with other markets,” says Louay Al-Samarrai, Middle East Partner, Wayin. “The Wayin App Store streamlines the process for marketing professionals in the region that want to evolve and stay ahead of the curve, by helping them find the right campaign to achieve their goals.”