Paz Marketing has retained the PR account for Wafi Mall, a Dubai-based luxury mall with over 350 shops and 30 restaurants as well as its own leisure complex. The agency will handle all PR for the mall across the UAE, covering tenants, restaurants and spas as well as all events and activations.
“This is a one-of-a-kind business and we have been enjoying the noise that we have been creating by working alongside Wafi to promote local Emirati talents,” says Zeina Akkawi, Managing Director, PAZ Marketing. “It has proven to be a great hit among the media and public in the UAE over the past year and we intend to keep up the good work. Our focus will be on encouraging local Emirati talents and assisting in promoting them on all levels, in addition to helping tenants and other outlets to reach their main goals.”