Meltwater launches new executive tool

Global media intelligence firm, Meltwater has launched new business tool, Executive Alerts. The real-time executive tool will provide users with the most critical insights about their company and competitors as well as the industry, sent directly to their smart devices. The Executive Alerts will also include features such as on-demand reports, multi-lingual supported monitor and instant summary messages.

“Senior executives across all functions and sectors need accurate, real-time data from outside their company to make sound decisions and Executive Alerts empowers them to do just that,” says Zubair Timol, Director of Strategy EMEA, Meltwater. “With billions of conversations taking place online every day, it’s previously been impossible to keep up with what’s being said about your brand and the industry it operates in, but that changes now.”

Meltwater promotes Christo Van Wyk

Global media intelligence firm, Meltwater, has promoted Christo Van Wyk to the role of Area Director for India and the Middle East. With over eight years of experience, Christo joined Meltwater in 2009 as Client Relations Account Manager and was most recently Client Acquisition and Sales Consultant. In his new role, he will be responsible for leading Meltwater’s sales and customer service across the Middle East and India.

“I am looking forward to my new responsibilities and helping to grow our presence in the Middle East and India, which are both exciting markets,” says Christo. “With growing internet and mobile penetration and a tech savvy younger generation, companies in these markets are looking to maximise the value of data to reach new demographics and adapt their marketing strategies based on outside insights, which is where we come in.”