Power management company Eaton has appointed Susan Parker to the position of Marketing Communications Director, Middle East, Electrical Sector – EMEA. Susan previously worked as Group Director of the Technology Practice for Weber Shandwick in Dubai, and she brings 10 years of experience in journalism and public relations to her new role.
As Marketing Communications Director, Middle East, Electrical Sector – EMEA, Susan will be located in Eaton’s facility in Jebel Ali, where she will be responsible for leading the development of the marketing communications strategy for the electrical sector’s Middle Eastern operations. She will also work with the Middle East leadership team and EMEA Central Marketing Communications team to strategically plan, facilitate and manage marketing communications programs that support the business’ objectives.
“Susan joining our team shows our intention to build on the developments we have made in all areas of our business in recent years,” says Frank Ackland, General Manager – Middle East, Eaton. “Her knowledge of the media sector in the region and experience in our core markets will enable her to hit the ground running.”
Susan adds, “I’m obviously thrilled to be taking up this role for Eaton at what is such an exciting time for the company. Eaton is going through a huge change in the way that it approaches marketing and the opportunity to join what will become a sector-leading team is incredibly exciting.”