Dubai-based PR and content marketing agency, Brazen PR has secured the account to handle all PR operations for Ultimate Performance (UP). Established in 2009 in London, UP is a personal training gym that offers exclusive body transformation services from bespoke one-to-one to group training. Brazen PR will be responsible for all PR and media activities for UP through media campaigns and working with influencers to generate awareness of the brand’s launch in the UAE.
“Ultimate Performance is famous for bespoke body transformations that achieve jaw dropping results in just six weeks, so there really is nothing like it in Dubai,” says Louise Jacobson, Managing Partner, Brazen PR. “We’re really excited to launch this unique concept that has seen incredible success stories around the world, from Victoria’s Secret models and Olympic athletes in Ultimate Performance’s existing locations.”