Simon Woodward has joined Dentsu Aegis Network as Head of Amplifi Middle East and North Africa (MENA). Having previous agency experience with Universal McCann, GroupM and Mindshare across the Asia-Pacific (APAC) region, Simon was most recently Global Head of Agencies & Media Management at Microsoft Mobile Devices. In his new role, Simon will be based in Dubai reporting to Michael Nederlof and working with the teams of Abdalla Bibi, Head of Trading UAE and Siddhi Dhavale, Director of Amnet and Digital Buying.
“I am delighted to take this new role to lead such an integrated platform in MENA,” says Simon. “With the growing trends of convergence and globalisation, an agency’s media functionality needs to evolve beyond media efficiencies and rates. I believe Amplifi, which is structured to work collaboratively with our media, digital and technology partners, will bring out the best media performance and business outcomes through a cooperative approach.”
For further information, contact Sara Paye at email@example.com / +971 (0)4 447 4996