UM MENAT appoints new CEO

MCN MEDIABRANDS has appointed Joe Nicolas to the role of CEO of UM MENAT. With over nine years of experience within the agency, Joe previously held the role of Regional Head of Research and most recently held the role of Head of Strategy. In his new role, Joe will lead the agency by driving growth, building teams, developing and contributing to the success of clients’ brands.

“Having gone through a series of transformative moves during the last year, our next challenge is to build on a strong momentum and a determination to continue the mandate of change,” says Joe. “I’m excited to continue being part of an incredible team and working closely with all of our clients to unlock the potential of this region.”

UM MENAT appoints new Head of Client Partnerships 

UM MENAT has appointed Tom Hardstaff to the role of Head of Client Partnerships, UM MENAT. With a wealth of experience in communications, Tom most recently worked with UM MENAT as Head of Strategy where he was the key driver of UM’s “Better Science, Better Art, Better Outcome” philosophy and planning approach as well as being responsible for clients such as Reckitt Benckiser, Coca-Cola, L’Oréal and Ooredoo. In his new role, Tom will increase his focus on evolving partnerships, lead on operational and strategic initiatives, develop business plans and continue to lead on strategy.

“Tom’s aptitude and experience have been invaluable to the agency’s success,” says Joe Nicolas, Regional Managing Director, UM MENAT. “As we embark on an exciting journey of transformation, his innovative thinking and pragmatic approach will be instrumental to drive our vision to lead change in the new normal.”