As part of a new global media partnership agreement between UM and Qatar Financial Centre (QFC) Authority, UM will now represent QFC Authority in all of its media buying and planning activities across the EMEA, APAC and North American markets. Set up in 2005, QFC Authority is the commercial and strategic arm of the Qatar Financial Centre, providing foreign and local firms with a robust platform to launch their businesses in the Middle East.
“This is a massive win for UM and we’re thrilled to be working with QFC Authority,” says Alaa Saad, Regional Managing Director, UM GCC. “We have built a portfolio of prestigious clients through our deep understanding of the local markets and by maintaining high standards in our work. QFC Authority is a respected financial authority locally and globally, and we look forward to expanding our success with them.”