Start wins at Transform MENA Awards 2017

Consumer experience design consultancy, Start was awarded the Grand Prix at the Transform MENA Awards 2017 last night at the Waldorf Astoria, Palm Jumeirah. The event also saw Start win five gold and four silver awards including Best place or nation brand, Best visual identity for travel, leisure and tourism sector, Best use of typography and Best internal communications during a brand development project for their work on the rebrand of Yas Island. The event aimed to recognise the best practice in corporate, product and global brand development across categories such as strategy, execution, content and evaluation across the region. 

“We are thrilled to have been awarded the Grand Prix at this years Transform Awards for our work with creating the new brand identity for Yas Island,” says Mike Curtis, Start, Group President. “We liberate the way people engage with the brands they love, increasing lifetime value, which increase the volume and value of sales.”

Transform MENA awards now accepting entries

The Transform MENA awards – for new and evolving brand and rebrand campaigns – is now accepting entries from companies, agencies and organisations in the Middle East and North Africa region. Returning to Dubai for the second time this June, Transform aims to recognise brand development work that is well thought-out, innovative and creative.

“2014 was an incredible year for Transform – with the launch of the magazine and the awards programmes in both the MENA and Asia-Pacific regions,” says Liz Foggitt, Publishing and Event Manager, Transform magazine. “We’ve had an extremely positive reaction to our publication and events, so we’re excited to launch the 2015 MENA programme. This year, we’re expecting to see the events grow and commend the most outstanding and inspiring branding work done in the past 18 months.”

For discounted entry to the awards, entries must be placed before February 24, 2015, with the final deadline set for March 10, 2015. Full entry details and applications can be found on