The MENA edition of Europe’s annual Transform Awards has revealed the names of the regional finalists. Those shortlisted for the 2014 Transform Awards MENA include Commercial Bank of Qatar and Industry, du, Mey (Diageo) and Landor Associates and Toyota Al-Futtain and Bellwether Brands in the ‘Best brand evolution’ category. In addition to this, entries shortlisted for ‘Best strategic/creative development of a new brand’ are; Abu Dhabi Technology Department Committee and Brand Union, Al Mutawakelah and Omnia, ARN and Brash Brands, Fundo Soberano de Angola and Grayling, Mubadala Petroleum and Omnia and The Supreme Council of Health and Agency222.
The winners will be announced at a gala dinner for the inaugural awards, which will take place on June 2, 2014 at the JW Marriott Marquis Dubai. The awards will bring together professionals from the regional branding, advertising, digital and communications sector to celebrate the most successful rebranding, repositioning and brand transformation projects in the Middle East and North Africa. The event also includes a full day conference where industry experts will talk about the implications of multi-marketing branding, the effect of Gen-Y on employer branding and the challenges and opportunities of building brands in the Middle East.