Create Media Group makes new appointments 

Digital communications agency, Create Media Group has appointed Sandra Khawand to the role of Account Director. With over four years of experience in the region, Sandra most recently worked with brands such as Dubai Tourism, GoPro and Nestlé. In her new role, she will take the lead on the agency’s new accounts, develop strong and innovative social media strategies while ensuring the progress and growth of each account.

Create Media Group will also see the appointment of Diogo Bernado to the role of Account Manager. With a wealth of experience in paid social media management across the Middle East, Diogo is a digital strategist from Lisbon and has worked with brands such as Emirates, Chanel, Swarovski and Hyundai. In his new role, he will be responsible for driving key social media accounts and delivering creative campaigns, focusing mainly on paid media and social media management.

“Both Sandra and Diogo bring a wealth of global account management experience and we’re really looking forward to seeing the impact they’re going to have both on our culture and our new client accounts,” says Tom Otton, Managing Director, Create Media Group.

Create Media makes key appointments

Dubai-based digital communications agency, Create Media Group has welcomed Salma Ihab and Asima Majeed following the launch of the group’s customer relationship management (CRM) department. Salma joins the team as Account Director, with over eight years of experience in the region’s digital and social industry and having previously worked with Meraas, Magrabi Hospitals and Al Futtaim Group. In her new role, she will work alongside the digital team to define the requirements for effective use of CRM and its infrastructure, as well as devise and execute B2B and B2C environments to encourage customer retention and loyalty.

With a Bachelor’s degree in Business Management from Heriot-Watt University and seven years of experience managing digital campaigns, Asima will also join the team as Account Manager, having previously worked with Fitness First Middle East as Marketing Operations Manager. In her new role, she will work on Create Media’s key accounts with a focus on email and display marketing. 

“As we become increasingly data driven and signified by our new CRM department as well as soon to be announced software partnerships, it is essential to make sure we maintain our focus on hiring great people,” says Tom Otton, Managing Director, Create Media Group.

Create Media Group welcomes new Director

Dubai-based digital communications agency Create Media Group has welcomed Sarah Johnson to the role of Director. Heading up new division Create Content, Sarah brings over 17 years of public relations and communications experience to her new role. As Director, she will be responsible for growing the division and offering clients engaging, diverse and eye-catching content across a 360 platform that includes traditional media as well as digital and social media platforms. Create Media Group’s clients include Standard Chartered Bank, Environment Agency – Abu Dhabi and Flash Entertainment.

“Clients are all working very differently now, with integrated campaigns and creative content, not conventional PR campaigns, being the key to effective communication,” says Sarah. “With the launch of Create Content, the Create Media Group will offer just that.”

Tom Otton, Managing Director, Create Media Group, adds “Having recognised the need for a senior professional who can both add further value to our existing accounts and develop new business, we’re excited by the new skill set and wealth of experience that Sarah brings to Create Media.”