Mojo PR has been signed by SERMO Communications as its exclusive partner in the Middle East. SERMO Communications was founded in 2009, and the global lifestyle and communications network currently has 12 partners in 17 cities across 14 countries. In addition to Mojo PR in the Middle East, SERMO has most recently appointed a partner in France, L’Agence Lorraine de Boisanger. Both new agencies will join the other SERMO partners in Mumbai, India on 30 April for the network’s fourth annual conference, organised by the founders of SERMO, Talk PR.
“SERMO is now almost five years old and I feel really proud of what we have all achieved in creating a unique PR network that offers a viable alternative to the big global players,” says Tanya Hughes, President, SERMO Communications. “One thing that really stands out is the collaborative nature of the network – the fact that the network’s built on mutual understanding and respect, not ownership. Our new partners in Dubai and Paris share the sensibility and ambition to build global relationships. I relish the prospect of taking the network to the next level.”
Tara Rogers, Co-founder and Managing Partner of Mojo PR adds “We are delighted to be part of a network of like-minded agencies with the global reach that SERMO has developed. Increasingly, our clients require support in markets around the world and to know that we have immediate access to partners with a similar approach is both exciting and reassuring. We hope to contribute as much as we gain.”
Louise Mezzine, Co-founder and Partner of Mojo PR also adds “Joining SERMO marks a major milestone in the development of Mojo PR. We are really looking forward to using the collective intelligence of the network to add value to our team, clients and partners.”