Dubai-based boutique communications consultancy, Catch Communications has been appointed to represent Swiss Image in the region. Founded in Switzerland, Swiss Image is a skincare brand that specialises in the development of beauty solutions. Catch Communications will be responsible for the brand’s regional activities, media relations and influencer marketing campaigns.
“We are thrilled to be adding Swiss Image to our growing portfolio of beauty brands, it truly is an innovative concept which focuses on delivering skincare solutions specifically targeted at people in the region,” says Injeel Moti, Managing Director, Catch Communications. “We can’t wait to launch it next month and introduce the media and influencer community to the brand.”
Dubai-based public relations consultancy, Total Communications has been appointed to handle all PR activities in the Middle East for Ultima Gstaad. Located in Switzerland, Ultima Gstaad is a luxury boutique hotel that offers all guests customised services and is comprised of chalet housing, suites and residences. Total Communications will be responsible for all PR operations to generate awareness of the hotel across the Middle East region.
“We’re delighted to add Ultima Gstaad to our client portfolio and look forward to introducing this unique property to the attention of Middle East audiences,” says Tony Lewis, Founder and CEO, Total Communications.
UAE-based communications agency, TCApr has secured the account to handle public and media relations across the region for Beau-Rivage Genève. Located along the shore of Lake Geneva, the luxury hotel was founded in 1865 by Jean-Jacques Mayer and has remained in the hands of the same family for over five generations.
“We’re delighted to welcome the Beau Rivage Genève to our portfolio,” says Hanah Sherif, Head of Operations of PR, TCApr. “It fits perfectly with our vision for promoting luxury properties and destinations to travellers in the GCC.”
Franck Albespy, Director of Sales for the Middle-East, Asia & Africa, Beau-Rivage adds. “Having been a privately owned house for five generations, bespoke luxury is not just our speciality, it is our core foundation – and one that we feel that the wordly travellers of the GCC will appreciate. Gulf tourism is one of the most important segments in the market and we look forward to giving guests from this region an execeptional Swiss-hospitality experience that will resonate for a lifetime.”
Boutique clinic VIMED CELL has appointed Z7 Communications to handle all of its PR operations across the MENA region. Based in Switzerland and Germany, the clinic aims to provide unique biological and personalised medical treatments, as well as health solutions across its centres in the region. Z7 Communications will create an integrated digital and print communications campaign to raise awareness of the brand in the GCC.
“Our agency is focused on luxury and VIMED CELL joins our portfolio as a formidable pillar of wellness, offering only the highest level and most advanced anti-aging treatments, as well as medical services,” says Zeina El-Dana, Founder and Managing Director, Z7 Communications. “There’s a wealth of information to be explored here and we are delighted at the opportunity to create and drive this narrative across the region.”
Dubai-based luxury boutique PR agency TCApr has won the account to represent the Giardino Ascona, Lake Maggiore and the Giardino, Mountain Champfer-St. Moritz. Both properties are part of the Giardino Group and are located in Switzerland. The Giordiano Ascona is nestled in parkland next to Lake Maggiore, while the Giordino Mountain is a luxurious Alpine-style resort and both the hotels provide luxury, five-staraccommodation as well as unique guest services. TCApr will be responsible for increasing brand awareness and media coverage of both properties through PRactivations across the GCC and Pan Arab region.
“We are pleased that we have appointed TCApr as our representative PR agency across the GCC and Pan Arab regions and we look forward to working with them during what looks to be another exciting year for two of our Swiss retreats,” says Daniela Frutiger, CEO, Giardino Group.
Ahmed Soliman, Managing Director, TCApr, adds “We are delighted to complement our existing luxury client portfolio – covering some parts of Europe and Indian Ocean – to now include Switzerland. The Giardino Group is such an exceptional brand and we are excited at the prospect of working together on the PR and communications strategy within the GCC and Pan Arab region.”