Lotus Communications to launch activewear and yogawear e-boutique
Lotus Communications has been appointed to launch new activewear and yogawear online boutique www.strawberrylotus.com into the UAE market. The e-commerce business stocks products that are ideal for fitness enthusiasts with a focus on ethical and eco-friendly brands and Lotus will be working on all PR, marketing, social media and brand management for Strawberry Lotus.
“It is an exciting time for e-commerce start-ups to be launching in the Middle East, particularly those targeting women who are increasingly converting into loyal online shoppers,” says Sara Truschler, Managing Partner, Lotus Communications. “There are still only a handful of athleisure e-boutiques at present so there is still a gap in the market and we’re very excited to be promoting this new venture, especially as it has an ethical and eco-friendly focus.”