Dubai-based communication and lifestyle agency, COPIA Group has launched its first office in Canada as a part of its global expansion plan. The new office is based in Toronto and will focus on crafting creative content and experiences, whilst granting accessibility across Canada. The new launch will also see the appointment of Sherry Boisvert to the role of Managing Partner bringing with her over 20 years of PR and corporate communications experience. Sherry previously worked in Canada with Citizen Relations and most recently with NARRATIVE PR, holding the role of Vice President at both agencies. In her new role, she will work closely with COPIA’s Dubai partners, Rania El Sadek and Katherine Raso to oversee all the agency’s operations and expand its presence across Canada.
“COPIA’s position has always been one of ‘local presence, global network’ and we felt the time was right to strengthen that even further with an office in Toronto,” says Rania El Sadek, Founder, COPIA Group. “It’s a vibrant city in the heart of Canada and with our expertise and connections on an international level, it made sense for us to make the move and expand to a second home.”
COPIA has today signed a new PR retainer with luxury American interiors brand, Ethan Allen. The brand who has had a presence in the region since 2009, currently has a store in The Dubai Mall, Dubai. Stephanie Kuffner will handle the account.
“Ethan Allen has stunning products with exquisite craftmanship,” says Rania El Sadek, founder of COPIA. “We are very excited to work with such a prestigious, international brand.”