STEP Conference re-appoints Brazen
Brazen PR and Content Marketing has been re-appointed to manage all PR for STEP Conference. The agency will cover all pre-event content, media and influencer relations and will run the press office for the duration of the two-day event. Now in its fourth year, the STEP conference will be held from April 4- April 5, 2016 and will feature two main stages, 5,000 attendees and 100 speakers.
“We are aiming to be the biggest tech and interactive event in the region with some of the biggest industry names in the globe attending,” says Ray Dargham, Co-Founder and CEO, STEP Group. “STEP Conference 2016 will be our most ambitious yet, so we need maximum exposure throughout. STEP Conference 2015 was a great success and the buzz around the event wouldn’t have been possible without Brazen, which is why they were the natural choice to come back on board for this year. ”
Louise Jacobson, Managing Director, Brazen PR and Content Marketing, adds “STEP Conference was our first client in the UAE and our work with them in 2015 led us to being shortlisted for a MEPRA award. 2016 will be more action packed, disruptive and bigger than ever before so we can’t wait to drive the hype around one of the most innovative and visionary events of its kind in the region.”