Active DMC appoints new Communications Executive

Dubai-based agency, Active (Digital Marketing.Communications) has appointed Stacy Fernandes to the role of Communications Executive. A graduate of Wilson College with a degree in Mass Media, Stacy has five years of experience in the communications industry and has worked on strategic client campaigns from different sectors across the UAE. In her new role, she will support the Active DMC team and work on communications services that includes public relations, content management, social media campaigns, media relations and event management.

“I am excited to start a new challenge with Active (DMC) and look forward to working with the team to further develop their already extensive communications suite,” says Stacy. “I am also fortunate to be joining such an innovative company that prides itself on top quality communications services.”

Marketing campaign library launches

Wayin, the digital campaign CMS platform has launched a customisable library of marketing campaigns, the Wayin App Store. Founded by Scott McNealy in 2011, Wayin is a platform that enables brands to create engaging marketing campaigns across all digital properties. By providing a library of campaign ideas as well as a record of features, objectives and result metrics of past campaigns, the new platform aims to streamline the ideation and creation process for brands across different categories and markets.

“Marketers in the Middle East often have to align their strategies with global marketing campaigns or with other markets,” says Louay Al-Samarrai, Middle East Partner, Wayin. “The Wayin App Store streamlines the process for marketing professionals in the region that want to evolve and stay ahead of the curve, by helping them find the right campaign to achieve their goals.”