Meltwater acquires Encore Alert

Media intelligence solutions company Meltwater has acquired Encore Alert, a Virginia-based software as a service (SaaS) platform that uses artificial intelligence to sift through online information 24/7 to derive critical insights that can be used to improve a company’s marketing and PR efforts.

“We are all drowning in social media and the challenge we have is to identify information that is important and actionable,” says Jorn Lyseggen, Founder and CEO, Meltwater. “The team at Encore Alert is passionate about this problem. For the last three and a half years, they have worked tirelessly to condense this clutter down to a handful of daily alerts using sophisticated artificial intelligence. Their algorithms are successfully helping top brands to stay on top of emerging crises, important events and critical trends.”

James Li, CEO, Encore Alert, adds “We are very excited to be joining the Meltwater family. As the volume of online conversations about brands continues to increase at an overwhelming rate, the need for smart alerts that show marketing and PR professionals what to focus on is stronger than ever. The team at Meltwater shares this vision and we’re excited to work with them to bring this solution to their thousands of incredible customers worldwide.”

The Event Company rebrands

Dubai-based events management agency The Event Company has rebranded as TEC. The rebrand means a new logo and brand identity for TEC, a company started by British entrepreneur Natalie Crampton, in Dubai, in 2008. The agency currently has offices in Dubai, Doha and Kuwait, with plans to open in Saudi Arabia and Singapore later this year, and a client base including HSBC, Cisco, Bloomberg and The Estee Lauder Group.

“The type of work we do has naturally evolved over the years as we’ve grown,” says Natalie. “We initially started out as purely a corporate events agency but over time our clients have requested that we manage digital campaigns, PR and, more recently, social media. Whilst the name ‘The Event Company’ initially worked well for us, in the last couple of years it has been somewhat limiting. We decided to undergo a rebranding exercise to create an identity that speaks of our passion, persistence and global capability.”