Dubai-based integrated communications agency, Katch International has been appointed to represent new cancer campaign, Kick Cancer by men’s health initiative, Shanab. Falling under the umbrella of Friends of Cancer Patients (FOCP), Shanab’s new campaign aims to tap into the emotive force of football as a catalyst to effect positive change and awareness about prostate and testicular cancer. Katch International will manage the integrated communications for the initiative in the UAE.
“We are very proud to be involved in raising awareness for such a worthy cause,” says Georgie Woollams, Managing Director, Katch International. “Considering one in three men will be diagnosed with cancer at some point during their lifetime, initiatives like the Kick Cancer campaign make a significant difference in people’s lives, and we are excited to work with Shanab and Friends of Cancer Patients to make this campaign a success.”