Dubai-based independent and full service agency, Shamal Communications has promoted James Lakie to the role of General Manager following the launch of a new digital division and broadcasting division. Having joined Shamal Communications as Senior Account Manager, James has over 11 years of experience and most recently held the position of Account Director where he worked on both consumer and corporate accounts. In his new role, he will continue to manage and oversee the agency’s accounts across different industries.
“I’m looking forward to the added responsibility that this position carries, especially with the launch of our two new divisions,” says James. “Shamal has built a sterling reputation in the market over the last 12 years and continues to produce quality results for clients including, Arabian Travel Market, Seven Tides International and Al Hamra Real Estate Development and above all else provides an outstanding return on investment.”