Viceroy Hotel Group has appointed integrated communications agency PRCO Dubai to oversee the launch and continued PR strategy for its latest property, Viceroy Princes’ Islands Istanbul, due to open in summer 2016. The property will be located on the island of Büyükada, and will feature 77 luxury guest rooms, suites and serviced residents as well as extensive gardens and a private cove, amongst other amenities. PRCO will be looking to raise awareness of the property throughout the GCC, through PR activations and media communications.
“We are delighted to continue our long-standing relationship with Viceroy Hotel Group by launching their latest project,” says Jonathan Rivlin, Managing Director, PRCO Dubai. “Istanbul is a popular destination for GCC residents and we are confident that the uniqueness of the property combined with our regional expertise will ensure we deliver a successful PR campaign in the lead up to and following its completion.”
Sedat Nemli, General Manager, Viceroy Princes’ Islands Istanbul, adds “This is a very exciting project for everyone involved, especially myself and the team, and I am pleased to have PRCO Dubai representing us to enhance out presence throughout the GCC.”