Global media network, OMD Egypt, part of Omnicom Media Group has been appointed to represent Savola Foods. Savola Foods is an FCMG manufacturer that offers a range of food products across the Middle East, North Africa and Turkish region (MENAT). With OMD Egypt already handling the digital assignment of Savola, the agency will now take on the additional role of managing its full media brief for the portfolio of food brands across the Egyptian market.
“During the last two years, we have worked tirelessly on making a difference for Savola online,” says Tarek Jaffar, General Manager, OMD Egypt. “Our achievements with this have clearly paved the way for a bigger role and we couldn’t be more pleased. Over the years, we have built a robust expertise with FMCG brands and have the tools and talent to produce the kind of results our clients rightfully expect. Combining offline with online will allow us to go even further in joining the dots and adding value to Savola’s brands.”