Carat appoints new CEO

Global media agency, Carat, part of Dentsu Aegis Network has appointed Ramzy Abouchacra to the role of CEO, Middle East and North Africa. With almost 20 years of regional experience, Ramzy previously held leadership roles at Starcom MediaVest and most recently at Initiative MENA. In his new role, Ramzy will support clients and be responsible for driving the development of the agency’s operations across all markets.

“I am excited to join Dentsu Aegis Network and lead the next wave of transformation in the region with Carat,” says Ramzy. “My decision to join Carat was driven by their passion, talent and clarity of purpose, which is supported by an integrated operating model that combines data and technology to build innovative media solution. The positivity, entrepreneurial spirit and determination of the agency are clear and immediately attracted me to the role. I am thrilled to be joining the team and hope to build on the agency’s success to date in delivering outstanding work for clients.

Tarek Daouk, CEO, Dentsu Aegis Network MENA, continues: “I am delighted that Ramzy is joining Dentsu Aegis Network to lead Carat. He has proven to be a transformative leader who has vast regional experience in building media and digital services. I look forward to working with Ramzy to propel Carat MENA into the next stage of its evolution as we support our clients in using the power of media to transform their businesses’.”

iProspect MENA appoints Regional General Manager

The Dentsu Aegis Network digital performance agency, iProspect has appointed Iyad Tibi to the role of Regional General Manager. With over 14 years of digital experience, he was previously Search Director at iProspect and most recently head of Reprise Media MENA. In his new role, Iyad will be responsible for the agency’s evolution by diversifying and developing its service offering as well as driving regional expansion.

“We are excited to have Iyad back with iProspect,” says Michael Nederlof, CEO, Dentsu Aegis Network MENA. “His extensive experience, collaborative leadership style and entrepreneurial business spirit will be a great asset in our capability progression and expansion plans for iProspect MENA.”

iProspect launches in KSA

Digital performance agency, iProspect has launched a new operation in Saudi Arabia. Part of Dentsu Aegis Network, the new agency headquarters will be located in Jeddah with support from the Dentsu Aegis team in Riyadh as well as the iProspect Hub office in Dubai. Headed by Digital Performance Director, Ruark Williams, the agency aims to introduce a wide range of digital marketing services to the Saudi market.

“As the second largest Middle Eastern market, Saudi Arabia presents a huge opportunity,” says Ruark Williams, Digital Performance Director, iProspect. “Digital spends have increased by more than 200% from 2015 to 2016 with continued exponential growth predicted moving into 2017 and beyond. The momentum highlighted the need for an on-ground presence of digital specialists who are able to proactively educate the market and ensure our clients are getting real ROI across all digital platforms.”

Carat MENA promotes Herve Wittenauer

Carat MENA has promoted Herve Wittenauer to the role of General Manager  International Clients. Previously Client Servicing Director, Herve brings over 15 years of experience to his new role where he will now be reporting to Ramzi Haddad, Managing Director, Carat UAE and Lower Gulf. As General Manager  International Clients, he will be responsible for all of Carat’s international clients active across the Middle East and North Africa, supporting the 20 offices Carat has in the region. Herve will work to ensure that the agency delivers holistic, integrated and consistent client servicing on both a local and regional level.

“Since Herve joined us in Dubai two years ago, he has worked tirelessly to build Carat’s product offering and achieve operational excellence,” says Ramzi. “As our network and client portfolio continues to grow, it is imperative that we have the right experience and capability in key regional roles. We want to become a 100% digital agency by 2020 and continue to deliver value on a regional scale. This transformation is a huge undertaking and Herve is the right person to help us achieve this long term ambition. His promotion is a recognition of the passion, hard work and dedication that he carries with him to work every day.”

Herve adds “I have been with Dentsu network for 16 years now and in the just the last two I have seen Carat MENA grow exponentially. Our clients recognise the potential of this region and look to us to drive value across the board via our command of media convergence. I look forward to making sure our on the ground knowledge in each market is supported by a collaborative approach across the Middle East and North Africa.”

Dentsu Aegis Kuwait partners with Views

Dentsu Aegis Network in Kuwait has partnered with Views Communications. With offices based in Kuwait City, Views Communications will be responsible for the media planning and buying requirements of Carat and other Dentsu Aegis Network clients in the country. Views Communications is a full service agency that spans media planning and buying, creative, PR and activation, and was founded in 2010. The new partnership will see the team, lead by Karim Bitar, CEO of Views Communications, working on existing clients, Carat regional clients including GM, Total, BA and Pringles, as well as new prospects.

“This partnership is another important step in continuing our expansion in the Middle East and with Karim’s extensive experience and understanding of the media landscape in the market, we’re confident that we’ll see significant growth in Kuwait,” says Michael Nederlof, CEO Dentsu Aegis Network MENA.

Karim adds “This really is an exciting time for our team and it is a sign that a global player in the media space sees Kuwait as a market worthy of a significant presence and this kind of investment. We are looking forward to working with clients across the Middle East and beyond.”