Samir Ayoub has resigned as CEO, Mindshare MENA and has been appointed Delegate of the Board at Mindshare MENA. Current Chief Client Officer, Ravi Rao has been promoted to replace Samir as CEO. Samir will transition from his current role as CEO, on February 1, 2016 and continue to act as a valued advisor and consultant on all agency matters until July 2016.
Samir has led Mindshare MENA since 1999, and previously headed up Ogilvy Media. In the last 26 years with WPP, Samir has built up world-class media offerings in the region with his in-depth knowledge of the multiple markets and its consumers’ lifestyles, habits and choices, has supported local and international brands in developing their market share across regional geographies.
Ravi Rao joined Mindshare MENA in May 2015 as Chief Client Officer and in October took responsibility for leading the UAE team. In his previous role, Ravi led Mindshare South Asia as CEO for 3 years and has over nine years’ experience with WPP companies.
“My time with Mindshare has been rewarding and exhilarating,” says Samir. “Much has changed in the consumer and media landscape since I took on the CEO role 17 years ago. I am delighted that the company will continue to flourish, guided by the experienced and capable hands of my friend and colleague Ravi Rao. In the coming months and years ahead, I look forward to celebrating its continued achievements.”
Ravi Rao adds,“It is most satisfying that I was one of ‘the Day 1 employees’ when Mindshare was set up in the region way back in 1999. A real privilege now to lead Mindshare MENA and I really look forward to further building on the success of our strong team and a world-class product so our client partners benefit the most by driving the Adaptive Marketing vision.”