Sky News Arabia will now broadcast live via Rogers Cable, a Canadian cable television service by Rogers Communications Inc. Through the new service, the channel’s audience in Canada will be able to watch a host of its programs and bulletins on various platforms through subscribing to the service online.
“After reaching out to our audiences in the United States via Sling TV, joining Rogers Cable was the next strategic step.” says Nart Bouran, CEO, Sky News Arabia. “We have always been keen to provide our followers and audience, regardless of their location, with a continuous broadcast of our unique content on various platforms. This expansion aligns with our efforts as an international media organisation to provide quality content.”
Slava Levin, Co-Founder and CEO of Ethnic Channels Group Limited, adds “As the largest distributor of multicultural television content in Canada, Ethnic Channels Group brings with it a combination of cutting edge technology and distribution expertise. We share a common vision with Sky News Arabia to showcase premium news programming content to Canadian audiences. Sky News Arabia, which has already distinguished itself by its excellent journalism, can now claim its share of Canadian viewers and become the destination channel for world class news.”