Clique unveils new brand identity

Digital communications company Clique Communications Group has unveiled its new brand identity, Clique. Headquartered in Dubai, with offices in Mumbai, Pune, Doha and Singapore, Clique was established in 2008 offering services to advertisers and agencies across various digital disciplines including display advertising, social media, mobile marketing and web design and development.

As part of the rebrand, Clique has merged two subsidiary units – Deviate Interactive and 5th Bar mobile agency – to build a full service digital agency, Clique Interactive. The company is also home to an incubation arm, Clique Labs, and to Clique Media, a media representation company. Clique Media is the official media sales representative for LinkedIn, WebTeb, Vuclip and Supersonic Ads, among others.

“We wanted to create an identity that truly represented who we are,” said Ashwin Salian, Managing Partner and Co-founder, Clique. “After six years in the region, we have changed and grown a lot. The rebrand process was an opportunity to tie all we’ve learned together and set ourselves up for all that’s next.”


MB Consultancy undergoes rebrand

MB Consultancy has undergone a full rebrand, inclusive of a name change to Boguslavsky & Co. Having first established in South Africa in 2011, the agency will now specialise in digital strategy for businesses – primarily startups and SMEs – with the full redesign including a new name, logo, positioning and new website –

“We’re still offering the same level of service and commitment,” says Marianna Boguslavsky, Digital Strategist and Managing Director, Boguslavsky &Co. “But we have made some exciting strategic investments that will benefit both our current and future clients, by investing in a premium consumer trends data service, digital analytics tools and hiring new talent in the digital field.”

Motion Advertising announces rebrand

Motion Advertising (MAD) has unveiled a corporate rebrand. Established for over a decade, the advertising agency is introducing a new corporate brand, including a new logo, customer materials and website.

“We wanted our new brand to reflect the evolution of our company as a fully fledged advertising agency, also offering events and exhibitions, web, apps and social media services,” says Vincent Langlois, Owner and Creative Director, Motion Advertising. “We are young, talented, filled with energy and creativity and we are MAD! This diversity of talent, comprised of the finest mix of associates, recent acquisitions and new hires, brings a refreshed commitment to be the best at what we do for our customers.”

Visit Motion Advertising’s new website at

Emicom Media announces rebrand

Emicom Media has launched a full rebrand and redesign, inclusive of a company name change to Linktia in order to represent the group’s current objectives, positioning and values. Founded in 2011, Emicom Media – now Linktia – was initially made up of a collective that included Bareface, Alchemy Films and arabianEye. The group specialises and invests in content production, talent management, online platforms and technology solutions in the MENA region, and owns or represents market-leading companies including Corbis (MENA exclusive representative), Magnet, The Studio and Aperto Middle East.

“We are incredibly passionate about Linktia,” says Jesus Blanco, Co-Founder and CEO, Linktia. “It’s an identity that encompasses our culture, goals, vision and strategic business decision. Our brands have been integral in the visual content development of the region over the years, and our new brand identity illustrates the inherent strength of a networked organisation.”

Venetia Maunsell, Co-Founder of Linktia adds, “Linktia means a home of connections. It’s a collaborative platform linking our people, brands, talent, entrepreneurs and businesses; benefitting all within our group. Linktia provides a supportive role by offering advice, guidance, financial assistance, innovation and growth opportunities for our businesses and teams.”

Performance PR reveals rebrand

Performance PR has undergone a full rebrand, inclusive of a name change to Performance Communications. Founded in London in 2002 and launched in Dubai in 2010, the sports and automotive specialist unveils a new brand identity to represent more accurately the agency’s breadth of offering and international expansion over recent years. Performance Communications has recently extended its reach across Europe to support clients in 12 countries, and is also increasingly engaging in communications activities in Asia and Africa.

“As Performance PR, we built our reputation on successfully delivering the highest standard of PR support to our clients, wherever they were active,” says Ian Drinkwater, Co-Founder and Director of Performance Communications’ Middle East office. “Re-branding as Performance Communications may appear to be a small name change, but it is reflective of the blurring lines between PR, marcomms and the media landscape. We now employ an ever-expanding toolbox to deliver content and our name needed to mirror that.”

NPI undergoes rebrand

NPI – formerly Nicholas Publishing International – has undergone a full rebrand and redesign, which includes renaming the company’s full title to npimedia (NPI). Established in 1997, the UAE publishing company has unveiled a new name, brand identity and logo as part of a dynamic evolution to change the shape of the company, in a cultural sense as well as the outward projection of the NPI brand. NPI’s portfolio includes five editions of Concierge magazine (Dubai, Abu Dhabi, Arabic, Russian and Chinese), as well as The Dubai Mall Magazine, Rotana magazine and a portfolio of eight meetings industry magazines – meetme and meet destination guides.

“As part of our renaming, we have also rolled out a new brand identity for the company,” says Rob Nicholas, Managing Director, NPI. “For too long we have focused on elements of our portfolio and paid less attention to the umbrella under which they fall. We felt that the company needed a brand presence that is at least as strong and engaging as our core media.”

Aquarius Magazine launches redesign

Aquarius Magazine has undergone a full redesign and rebrand unveiled for this month’s June issue. In circulation since 2002, this is the first restructure of the women’s lifestyle magazine, and includes a new look, new logo and new attitude.

“While the title has always been very close to our hearts and a vital part of our portfolio, we wanted to offer readers a new and fresh look to compliment our new editorial attitude,” says Katie Heskett, Associate Publisher, Gulf News Magazines. “We have changed our focus to address all elements of a woman’s life – from careers and parenting to fashion and beauty, food and home. With so much more content on offer and various platforms that we are able to deliver it on – including our website, app, social media and monthly events – we wanted to have a fresher look that fitted a new era for the title.”

Louisa Wilkins, Editor of Aquarius Magazine adds, “Aquarius is such a well-loved and respected magazine with our readers. Our commitment to them remains our top priority, and this redesign and editorial direction will offer them even more great content and opportunities to engage with us. It’s amazing to see how the magazine has developed this year – we’ve done a lot of work and research with our readers to get this final results and the feedback from them has already been fantastic.”

Gulf News Publishing Director James Hewes further adds, “The magazine is one of the most important titles at Gulf News Magazines, and to see this exciting new direction is just one part of our ongoing development plans for our women’s lifestyle group.”