Loubna Elfakri joins Aziza Communications

Luxury lifestyle PR agency Aziza Communications has appointed Loubna Elfakri as Account Director. Having worked as in-house Communications Manager for fashion label Rami Al Ali for the past four years, Loubna brings with her an abundance of experience in the field of fashion communication and brand building. At Aziza Communications, Loubna will be responsible for PR strategy and overseeing key client accounts across the region.

“Having worked closely with Loubna over the past four years, we developed a great working relationship and she has long been considered part of our team,” says Jill Downie, Managing Director, Aziza Communications. “As a fashion-focused PR agency, a fully rounded understanding of the industry was essential for this role and with Loubna’s experience spanning everything from buyer relations and production to celebrity dressing and fashion show coordination, we are now able to offer a full consultancy service, on top of an excellent PR and digital package.”

Loubna adds, “As a client, Aziza Communications always impressed me with their detailed knowledge of the fashion industry and their dedication to the brand. It’s a beautiful opportunity that arose and I’m excited to contribute to the growth of the company and make a positive impact on our client’s brands.”

Sarah Jacotine joins Aziza Communications

Aziza Communications has welcomed new team member, Sarah Jacotine, who joins the PR agency this week as Account Manager. Sarah, who has previously worked as both a journalist and PR in the UK, has recently moved to Dubai and this is her first role in the region. Sarah will be working across lifestyle brands including VOGUE Café, GQ Bar, Rami Al Ali, TONI&GUY and Tips & Toes.

“I’m really thrilled to join Aziza Communications and I am excited to be working with so many fantastic clients,” says Sarah. “I’m new to the region and so I’m looking forward to meeting all journalists and other members of the media community as quickly as possible.”