Alka Winter has been promoted to Regional Director MEAI of FRHI Hotels & Resorts – a consolidation of Fairmont Hotels & Resorts, Raffles Hotels & Resorts and Swissôtel Hotels & Resorts. Prior to this appointment, Alka was Area Director, Public Relations for Fairmont Hotels & Resorts, providing PR support for the Fairmont hotels in the UAE, including the Fairmont Dubai, Fairmont Bab Al Bahr and Fairmont The Palm, whilst executing large scale PR campaigns. In her new position, Alka will be providing real-time strategic support and guidance for the PR efforts across the 19 Fairmont, Raffles and Swissôtel hotels in the Middle East, Africa and India, as well as elevating the FRHI brand within the public domain. This also includes the development of PR plans announcing new hotel openings and positioning FRHI’s growth strategy.
“I’m very excited about being part of a dynamic regional team who are specialists in their respective fields, ranging from design and construction, development, spa, food and beverage, as well as sales and marketing to name a few,” says Alka. “What I am most passionate about is lending my expertise to the region and working with the PR teams on property, helping to bring their ideas to fruition and introducing it to a global audience where appropriate. I have over 10 years of experience in public relations with most of those in hospitality, so I hope I can pass on some of my experiences and best practices to help achieve great results.”