Quest Arabiya sports series goes into production

Quest Arabiya’s new flagship adventure-travel show Nabd Al Moghamara – Arabic for ‘Pulse for Adventure’ – is now being shot in locations across the region, from the Maghreb to the Levant. The show will be hosted by extreme sports enthusiasts, Hussein Gazzazz and Ghida Arnaout, and is scheduled to air for the first time on March 13, 2016. Quest Arabiya, a division of Image Nation Abu Dhabi, is a free-to-air, factual entertainment Arabic TV channel, launched in December, 2015 in association with Discovery Communications.

“The launch of Nabd Al Moghamara, our first of many regionally-produced, long-form flagship series, will take the channel – that has already been embraced by viewers in 22 countries – to an exciting new level and demonstrate our commitment to creating original Arabic content,” says Carl Von Doussa, General Manager, Quest Arabiya. “We are looking forward to highlighting the incredible, natural landscapes throughout the Middle East and North Africa and showcasing the region’s diversity and talent.”

Sheen El Meligi, Programming Director, Quest Aribiya, adds “Nabd Al Moghamara is set to showcase some great stories of personal endeavour and achievement, but it is also an example of our commitment to providing opportunities for the production industry in the region. We are happy to be working with regional producers, crew and talent on this exciting show.”


Image Nation partners with Discovery

UAE-based content creators Image Nation has partnered with Discovery Communications to launch a new Arabic channel, Quest Arabiya, for the Middle East and North Africa.

Quest Arabiya will broadcast 24 hours a day, target Arab men aged between 16-44 years of age and will focus on male-oriented factual and reality programmes that are a combination of regionally-produced original material and Arabised content from Discovery’s library of non-fiction shows.

“In partnering with Discovery to launch a new TV channel in the Middle East and North Africa, we are doing what Abu Dhabi does best – marrying world-class expertise with regional knowledge,” says Mohammed Al Mubarak, Chairman, Image Nation Abu Dhabi. “Quest Arabiya will provide a needed boost to the private media sector in the UAE as we will be commissioning more content than ever before and producing at the highest international standards.”