Publinet makes new appointment 

Dubai-based communication consultancy, Publinet has promoted Jamal Iqbal to the role of Executive Creative Director. With 19 years of experience in the communication industry, Jamal previously worked with Spark Middle East as Associate Creative Director and most recently with Publinet as Director of Innovation. In his new role, he will establish creative new-age tactics and concepts across Publinet’s companies.

“I have dedicated my career to Publinet for the best part of a decade, and going forward I will continue to work towards keeping us at the forefront of our industry by focusing on the future, which I believe lies in strategic creativity, bold innovation, pioneering new-age tactics and achieving unprecedented levels of consumer engagement,” says Jamal. “As Executive Creative Director for the group, I will continue to instil our teams with the confidence to envision the impossible and bring it to life for our clients.”

New appointment at Spark*

Creative and branding agency, Spark* has appointed Nadine Abboud to the role of Director of Client Services. With over 15 years of integrated marketing and communications experience, Nadine has worked across several international and government clients including Mövenpick Hotels, Emirates Airlines and Unilever, where she formulated and executed marketing communication plans. In her new role, she will be responsible for providing the client servicing team with direction and support as well as overseeing campaign execution and working closely with all Spark* clients as their strategic advisor.

“I am delighted to be joining the dynamic team at Spark* – one that lives and breathes communication just as I have done throughout my career,” says Nadine. “Together we aim to have a significant impact by harnessing the power of excellent ideas for the benefit of our clients.”

C&B expands MENA network

Cicero & Bernay (C&B), part of The Publicity Network (Publinet) has signed an affiliation with Kuwait-based marketing and public relations agency, Local Flavor. Aiming to further expand its network within the MENA region, the partnership will offer the agency’s clients public and media relations services, business development capabilities and communication development tools as well as PR strategies.

“The signing of this affiliation agreement amplifies our strong capabilities throughout the MENA region in delivering comprehensive public relations and communications services,” says Ahmad Itani, COO, Cicero & Bernay. “Local Flavor and C&B each have a strong service ethos that delivers tailored client servicing and communication planning for our clientele. Our complementary insights will enrich already effective communication delivery across both of our markets and to the wider region.”

Khaled Salah Al-Sayer, Managing Partner, Local Flavor adds, “We are very pleased with this new affiliation, as it combines the strong market knowledge of both companies and the breadth of complementary services and expertise. For our clients, this affiliation will deliver increased opportunity for exposure and strengthened brand infrastructure that can be optimised across the region.”