Leo Burnett Dubai makes new appointment

Leo Burnett Dubai, part of Publicis Groupe has appointed Joëlle Jammal to the role of Deputy Managing Director. With over 25 years of experience in advertising across the MENA region, Joëlle previously worked across brands such as McDonald’s, Bel and Ferrero and most recently worked with Leo Burnett Jordan where she held the role of Managing Director. In her new role, Joëlle will play an integral part in the growth of the agency while also being the key point of contact for senior clients across the organisation.

“I am excited by the new challenge of growing our business and the relationships I have built over the last ten years with the team at Leo Burnett and our clients,” says Joëlle. “We will continue to grow our multi-channel offering to our clients, and ensure a holistic approach to creative across all touch points.”

MSL Group opens office in Turkey

Dubai-based communications and engagement company, MSL Group Middle East, part of Publicis Groupe, has expanded into Turkey. Being its 107th office worldwide, the new office will be a part of a strong integrated offering in Turkey that will feature the capabilities and expertise from Publicis Istanbul, Publicis Healthcare, Leo Burnett, Starcom and Zenith. The new office will see the appointment of Mehin Öner as CEO, making Istanbul the 34th branch in the MSL network led by a woman.

“The move links the PR capabilities in Turkey to MSL’s global practice and sectors as well as best-in-class strategic counsel, creative services and best practices that MSL provides around the world,” says Mehin Öner, CEO, MSL Group, Turkey. “By working as part of the MSL global network, and closely with our local Publicis sister agencies, we offer our clients a distinct strategic, data-driven and holistic solution that meets their broadest communication and business needs.”

Guillaume Herbette, Global CEO, MSL Group, continues, “The addition of Istanbul is strategically important to our global network as it is situated at the crossroads of Europe, the Middle East and Asia, all where the MSL network is exceptionally strong.  We have been eager to move into the Turkey market for some time now. Clients across our global network will benefit from our presence in Turkey where we now have a solid on-the-ground team with a deep understanding of the local marketplace and strong relationships, community ties and social connections.”


Publicis Groupe introduces Marcel

Publicis Groupe has unveiled Marcel in the Middle East. Named after the Founder of Publicis Group, Marcel is an artificial intelligence powered innovation that aims to transform the organisation from a holding company to a platform, creating the first truly borderless and frictionless enterprise workforce. Marcel connects Publicis Group’s 80,000 employees and will completely reinvent the way they work.

“We have broken the divide between data, creativity and technology – we are breaking the barriers between talent and opportunity with Marcel,” says Arthur Sadoun, Chairman and CEO, Publicis Groupe. “Marcel is the proof of our commitment to our people, our clients and our industry. We will be a force for good, by leading the change.”

Publicis Media appoints new leadership in the Levant

Publicis Media, part of Publicis Groupe, has made key leadership appointments for operations in the Levant market. Wilson Issa, who has been leading the Groupe in the region since 2007, has been named Executive Vice President of Publicis Media Levant. Joyce Hallak, who has 15 years of experience in media across a number of markets, will take on the role of General Manager, Starcom Levant and Head of Business Transformation, Publicis Media Levant. Paul Seif has now taken on the role of General Manager at Mediavest | Spark Levant, where he will lead the team on business wins and leverage the agency’s capabilities, scale, partnerships and talent.

“Our Groupe has always recognised the immense potential in our talent and their exceptional leadership capabilities and for that reason they have always been the true leaders of our transformation,” says Alex Saber, Chairman, Publicis Media Middle East. “These leaders will drive new levels of scale, business transformation and client value and I look forward to working closely with them along our exciting new journey.”

Publicis makes changes to structure and leadership

Publicis Groupe has reorganised its media capabilities globally into Publicis Media, as part of efforts to increase growth and provide value to clients. The organisation has made a number of structural and leadership changes in order to do this; primarily consolidating its six global agency brands: Starcom, Mediavest, Spark, Zenith Optimedia and Blue 449, into four global agency brands: Starcom, Zenith, Mediavest|Spark and Optimedia|Blue 449. Each agency will be lead by a Global Brand President who will be responsible for leading clients, driving growth and enabling best work, with Lisa Donohue as Global Brand President for Starcom, Vittorio Bonori as Global Brand President for Zenith, Brian Terkelsend as Global Brand President for Mediavest|Spark and Andras Vigh as Global Brand President for Optimedia|Blue 449.

Publicis Media’s new structure will cover top 20 markets, led by Tim Jones, Regional CEO for the Americas. Iain Jacob will be Regional CEO for EMEA and Gerry Boyle will now be Regional CEO for APAC. There will also be four US CEO’s who will report to Tim Jones; Chris Boothe for Mediavest|Spark, Dave Ehlers for Optimedia|Blue 449, Lou Rossie at Zenith and Lisa Donohue continuing as CEO at Starcom.

“We are driven to get to the future first,” says Steve King, CEO, Publicis Media. “Publicis Media is a fresh opportunity to simplify our organisation, invent more modern approaches to gain efficiency, introduce structures for greater collaboration and effectiveness as well as drive new levels of scale and client value.”

Maurice Lévy, Chairman and CEO, Publicis Groupe, adds “The new Publicis Media imagined by Steve King is fully equipped to fit the future and best serve our clients. A leaner and simpler structure will bring more value to our clients and further accelerate our growth.”

PublicisLive appoints new President

Publicis Groupe has appointed Anthony Gazagne as the President of PublicisLive, an events agency within the Groupe’s network MSLGROUP, specialising in the production of international conferences and prestige events. Anthony has spent the majority of his career at Publicis Groupe; since joining Publicis Dialog in 1998, he has held the positions of Project Manager, Director of Operations, Vice President of Operations and most recently, since 2008, Managing Director of PublicisLive. Anthony’s predecessor, John Rossant, who held the position of President since 2008, will leave Publicis Groupe to continue the development of his foundation, The New Cities Foundation and other personal projects.

“Anthony Gazagne is an extraordinarily worthy successor to John,” says Maurice Lévy, Chairman and CEO, Publicis Groupe. “This promotion is a natural next step for Anthony within our Groupe. Thanks to the hard work and dedication of its employees, PublicisLive is today one of the most well renowned and prestigious events agencies worldwide. Anthony’s international experience and professionalism will be deeply valuable as PublicisLive continues to go from strength to strength. Anthony is tasked with taking the agency to the next level, and I thank John Rossant for his untiring commitment and efforts to date, wishing him the best of luck with his future projects.”

Anthony adds, “Being named President of PublicisLive is a huge honour, and a testament to the Groupe’s recognition of both my and my entire team’s performance at PublicisLive. I would also like to thank Maurice Lévy and Olivier Fleurot [CEO, MSLGROUP] for the confidence they have placed in me. After more than 15 years at the heart of this impressive company, I look back with pride and also relish the prospect of the formidable challenge in front of me. PublicisLive regularly supports local government, international organisations and foundations – notably the World Economic Forum, our long-term client – to achieve their aims. Our role, one that is constantly evolving to deliver best in class leadership solutions for our clients, is at an important crossroads. We will focus on continued organic growth, while also looking at a range of external opportunities to further maximise growth.”

CNC and Capital MSL to merge

CNC – Communications and Network Consulting – and Capital MSL, have announced their intention to merge. The combined consultancy will adopt the CNC name and offer clients a stronger international network and broader advisory capabilities. This step will considerably strengthen the overall group offering, as well as add a prominent Middle East and emerging markets presence – including offices in Abu Dhabi and Dubai – to CNC’s network.

The new CNC will begin operations on January 1, 2015, with 11 offices in eight countries working on more than 200 mandates globally. It will continue to offer a broad range of integrated strategic communications services, including financial and corporate communications, reputation management, crisis and issues management, internal and change communications and public affairs. As part of the MSLGROUP network, the combined operation will leverage the skills of strategic and financial communications sister consultancies, such as Kekst & Company in the US and JKL in the Nordic region, in addition to expanding its presence in Asia and Latin America.

Richard Campbell, Founder and CEO of Capital MSL and Roland Klein, currently Managing Partner of CNC London, will be joint Managing Partners in London as well as overseeing the growth in the Middle East. Claire Maloney and Nick Bastin, both shareholders and Managing Director’s of Capital MSL, will become Partners in the new firm, alongside the existing 10 Partners in the CNC Group.

“Since Publicis Groupe’s acquisition of CNC in 2012, it was clear that not only did we advise clients around similar issues, but that we also had the same vision for the future,” says Richard Campbell, Founder and CEO, Capital MSL. “It makes strong strategic sense to combine the two networks to create an impressive international organisation of real scale, serving our clients as their most trusted advisor. After a successful and highly enjoyable thirteen years of growth as Capital MSL, we are convinced that this is the right step for our colleagues and clients, helping them to realise their own ambitions on a more international stage and in a more complex communications environment.”