PRCA MENA has announced Hill+Knowlton Strategies’ team of Mohamad Saber and Peter Hermina as the winners of the MENA Young Lions PR Competition for their ‘Half a Million Dollars’ campaign. The third year of the competition saw over 28 entries from teams of two, all creating effective and creative campaigns as per a brief from Education for Employment. Sponsored by the International Communications Consultancy (ICCO), the team will go on to represent the region at the Cannes Lions International Festival of Creativity that will take place from June 17 – 21, 2018.
“It was inspiring to see the amount of passion, creativity and energy being put into the PRCA MENA Young Lions entries,” says Alex Malouf, Corporate Communications and Reputation Manager – Arabian Peninsula, Procter & Gamble, and part of the judging panel for the awards. “The short-listed entries combined sharp insights, innovative strategies and extensive use of measurement. The finalists made our decision very tough at the end of the day and I’m confident that the PRCA MENA Young Lions winners will do the region justice in Cannes.”
Leanne Foy, General Manager, PRCA MENA, adds “I would like to congratulate Mohamed and Peter on their win. We wish the pair the best of luck in Cannes where I am sure they will do the industry and the UAE proud.”