Style.com/Arabia and DDFC launch Fashion Prize
Style.com/Arabia and the Dubai Design & Fashion Council (DDFC) have announced the formation of the Style.com/Arabia – DDFC Fashion Prize, an annual endowment for the Middle East’s most promising fashion talents.
The Style.com/Arabia – DDFC Fashion Prize has been launched in partnership with luxury e-commerce site Farfetch, and addresses the DDFC’s mandate to invigorate regional talent. It will provide a global platform for emerging Middle Eastern designers to showcase their abilities, while simultaneously establishing quality control, standards, mentorship and broader visibility for the industry.
The prize will be overseen by a selection committee comprising of executives from Style.com/Arabia, DDFC, Farfetch, and both regional and international fashion communities, including: Tim Blanks – Editor, Style.com, Peter Dundas – Creative Director, Roberto Cavalli, Zuhair Murad – Founder and Designer, Zuhair Murad, Stephanie Horton – Chief Marketing Officer, Farfetch, Nez Gebreel – CEO, DDFC, Shashi Menon – CEO and Publisher, Style.com/Arabia, Sofia Guellaty – Editor-in-Chief, Style.com/Arabia, Patrick Chalhoub – Joint CEO, Chalhoub Group and Afef Jnifen – International model, presenter, and brand ambassadress.
The inaugural winner will be announced this autumn. The winning designer will receive a financial grant, the opportunity to produce a capsule collection for Farfetch, a year of mentorship from a collection of highly esteemed mentors, media/press coverage and an advertising campaign, collectively representing a value of over US $250,000.
“Style.com/Arabia‘s vision has always been to elevate the regional fashion scene to a truly global level – and to increasingly bring the world to this region,” says Shashi Menon, CEO and Publisher, Style.com/Arabia. “The Style.com/Arabia – DDFC Fashion Prize represents the culmination of years of effort and is another step we’ve taken to provide our burgeoning fashion ecosystem with the structure it needs to truly take flight.”
Full entry and application details can be found at http://arabia.style.com/fashionprize/