Performance PR reveals rebrand

Performance PR has undergone a full rebrand, inclusive of a name change to Performance Communications. Founded in London in 2002 and launched in Dubai in 2010, the sports and automotive specialist unveils a new brand identity to represent more accurately the agency’s breadth of offering and international expansion over recent years. Performance Communications has recently extended its reach across Europe to support clients in 12 countries, and is also increasingly engaging in communications activities in Asia and Africa.

“As Performance PR, we built our reputation on successfully delivering the highest standard of PR support to our clients, wherever they were active,” says Ian Drinkwater, Co-Founder and Director of Performance Communications’ Middle East office. “Re-branding as Performance Communications may appear to be a small name change, but it is reflective of the blurring lines between PR, marcomms and the media landscape. We now employ an ever-expanding toolbox to deliver content and our name needed to mirror that.”

New Middle East PR Manager for Volkswagen

Michelle Hogan has been announced as the new Middle East PR Manager for Volkswagen. Having lived in the region for over five years, Michelle is well acquainted with the Middle East market, and has extensive experience in both luxury and mass automotive segments.

“Volkswagen is a great company to work for and a respected global brand, I’m delighted to join the group,” says Michelle. “There are some really exciting things on the agenda for 2014 and I am looking forward to getting into my new role.”

Michelle will be based at the Dubai Airport Free Zone offices and is contactable at / +971 (0)4 204 5888