Panache welcomes new Agency Director

UAE-based events and production agency, Panache Middle East has appointed Aniysha Seyfferdt to the role of Agency Director. With over 13 years of experience, Aniysha previously worked with Landmark Group as Marketing Manager and most recently at Collyer Lessick as Event Projects Manager. Following the rebrand of the agency’s XPRNC arm to Panache XPRNC, the agency will include management for corporate event services and will see Aniysha oversee its operations as well as manage its conceptualisation and activities of high profile events across the Middle East.

“When we met Aniysha her adaptability, creativity and experience struck a chord with us,” says Niladri Mondal, Director Strategy, Panache Middle East. “We are thrilled to welcome her leadership and knowledge to the Panache family and look forward to the new direction of XPRNC.”