Chasing Zest goes live

Online outdoor magazine, launches in the UAE. The new platform aims to bring together a community of like-minded people, whilst also inspiring readers to make positive lifestyle changes. Founded by Rachael Bruford, who previously worked with Gulf News, Outdoor UAE and most recently – the magazine will focus on activities such as cycling, running and active traveling as a significant component during the summers. In addition, it will also feature qualified experts from fields such as nutrition, fitness, psychology and yoga to deliver articles and respond to queries from readers.

“We want our audience to think of as their own personal inspiration website, full of features about how to embrace an active, outdoor lifestyle,” says Rachael Bruford, Founder, “With an inherent sense of adventure, we look forward to sharing rousing interviews with incredible people.”