Dubai-based PR and creative agency, Katch International has secured the account to handle all PR activities for Orange Spin. Launching in March, Orange Spin is a family amusement centre that offers a range of activities including, arcade games, Red Bull F1 car simulators and mini bowling alleys to redefine recreational activities in the UAE. Katch International will be responsible for all PR operations and generate a variety of brand-building activities to raise awareness of the brand across the UAE.
“Brands such as Orange Spin are always great to work with creatively, because the very premise of what they do is entertainment,” says Georgie Woollams, Managing Director, Katch International. “The centre is targeting a wide age demographic and there are a range of exhilarating activities from the Laser Tag Arena to a mini bowling area and Red Bull-infused F1 simulator. We hope to do justice to the brand’s fun and fresh vibe.”