Not A Cliché launches in the UAE 

New communications agency, Not A Cliché launches in the UAE. Founded by Duha Shabib, the agency aims to not only provide solutions but push the limits and boundaries of obtainable results. The agency will focus on providing public relations, social media, creative advertising and digital marketing.

“Understanding the importance of a 360-degree approach to communications, I wanted to create a hybrid agency providing the perks and tailor-made services that come with an independent and creative foundation yet achieve international results and exceed expectations,” says Duha Shabib, Founder and Managing Director, Not A Cliché. “We believe one team is a strong team and joining forces with clients enables us to not only dream big but achieve bigger.”

Omar Darwish, CEO, Not A Cliché continues, “Being part of a fast-paced industry, our main aim is to always set trends. Our team has extensive expertise in the region and we believe we are equipped to bring creativity to what we are trying to achieve.”