One – Source launches in the UAE

PR professional Sharon Fernz has launched new marketing and PR agency, One – Source in the UAE. With over 12 years of experience in the PR and marketing industry, Sharon previously worked in India with Lowe Lintas as Account Manager, at Ogilvy Public Relations as Account Coordinator and most recently in Dubai with RSA Logistics as Assistant Manager – Brand and PR. The Dubai-based agency will offer services that include media relations, strategic partnerships, brand sustainability campaigns, copywriting, content creation and concept development to clients across the UAE. The agency will also provide expertise, knowledge, ideas and advice to clients to enhance their brand equity and corporate reputation across the GCC region.

“Giving up a nine to five job to go out alone is a very overwhelming thought, but I have had so much support since I made the decision,” says Sharon. “I strongly believe in the quote ‘you never lose in business you either win or you learn’ – I am very excited to see what the future holds.”

Edelman DABO welcomes Account Director

Edelman DABO has welcomed Daniel Mercado to the role of Account Director. Previously an Associate Account Director at Ogilvy Public Relations, where he was responsible for driving corporate, technology and consumer PR campaigns across the MEA region, Daniel has over eight years of PR and Marketing experience. As Account Director, he will focus on delivering integrated communication marketing campaigns to strengthen reputations and drive consumer loyalty. Daniel’s work will centre around Edelman DABO’s expanding corporate practice and his responsibilities will include providing senior counsel to agency clients, bringing new services to market, growing the agency’s talent base and spurring business development across the GCC.

Ogilvy promotes Daniel Mercado

Ogilvy Public Relations has promoted Daniel Mercado to the role of Associate Account Director. Having worked for Ogilvy for over four years, most recently as Senior Account Manager, Daniel brings over eight years of PR and Marketing experience working with multinational private, government and nonprofit entities to his new role.

As Associate Account Director, he will drive corporate, technology and consumer PR campaigns across the MENA region.