O2 welcomes new CEO

Dubai-based integrated communications agency, O2 has appointed Sami Eid to the role of CEO. With over 18 years of experience in marketing and communications, Sami previously worked with Orbit Communications Company, CNBC Arabia and most recently with Bloom Holding. In his new role, he will oversee all of O2’s communications activities and work towards the agency’s growth with a focus on its flexibility, expert analysis and progressive approach towards its clients’ needs.

“As a boutique agency, O2 is not shackled by adherence to big holdings and as such we can reflect the agility and creativity needed for success in the local and regional markets,” says Sami.