Motivate welcomes new Senior Sales Manager

Motivate Publishing has appointed Rami Jamal-Eddine as Senior Sales Manager. Rami will be responsible for the advertising sales of Business Traveller Middle East.

Rami has worked for nine years in sales, most recently as Relationship Manager for NPIMedia in Abu Dhabi, where he was account manager for five-star hotels and luxury brands. Before moving to the UAE, Rami worked as an Account Manager/Sales Rep at CCH Australia. set to go live in the UAE

From March 9, 2015, residents and visitors to the UAE will enjoy a new lifestyle service available online from, created as a hub for the destination’s best experiences – spanning activities, shopping, restaurants and places to stay. The company behind the concept – npimedia (NPI) – will introduce the platform to its clients on March 9, 10 and 11 at Reel Cinemas, Dubai Marina Mall.

Launching with over 50 premium brand partners and offering more than 100 high-end lifestyle experiences to its users, goes to market with the support of its exclusive launch advertising partner, Cartier.

“, is populated by fantastic media that includes video, a wealth of partner content that the user can book, a responsive site that works across screens and devices, a dynamic CMS that can be accessed by partners, a rewards programme and an aggressive marketing campaign to bring in users,” says Rob Nicholas, Managing Director, NPI. “, is like a department store that can change its shop window according to who is walking by – displaying products and services ideally suited to either the resident or the visitor.”

Ex-Chief Concierge of Atlantis, The Palm Dubai, Ankur Bagga is tasked with curating experiences that will meet the five-star expectations, and is supported by a team of relationship managers responsible for signing up new partners to the site.

“Although, is a new service, the concierge concept is not. When I saw what NPI was doing to bring the concierge to life on a digital platform I was blown away – and to be honest, so are most clients when we reveal the concept to them,” adds Ankur.

Residents and visitors can sign up to, from March 9, 2015.

NPI renews strategy focus for 2015

Following a rebranding campaign in the summer of this year, npimedia (NPI) now plans to focus on the development of its concierge portfolio of magazines as of 2015. NPI currently has the largest single portfolio of audited titles in the UAE, with all five concierge editions – including concierge Arabic, Chinese and Russian – standing alone in the market as the only magazines in these languages with a guaranteed circulation. NPI will be further developing these titles, as well as enhancing its offering with a new and innovative digital platform, launching at the end of the year.

NPI’s strategy for 2015 will be centred around consolidating and developing its existing media brands, having decided to refocus efforts and move away from contract publishing works that are not directly aligned with long-term development objectives. In line with this, NPI has made the decision to cease publishing The Dubai Mall Magazine, produced on behalf of Emaar Malls Group.

“We have had a very successful collaboration with Emaar Malls Group over the last four years to establish a new title in the market that elevates The Dubai Mall brand,” says Rob Nicholas, Managing Director, NPI. “It is both well respected and well supported, and we leave the magazine in a fantastic position for 2015.”

NPI undergoes rebrand

NPI – formerly Nicholas Publishing International – has undergone a full rebrand and redesign, which includes renaming the company’s full title to npimedia (NPI). Established in 1997, the UAE publishing company has unveiled a new name, brand identity and logo as part of a dynamic evolution to change the shape of the company, in a cultural sense as well as the outward projection of the NPI brand. NPI’s portfolio includes five editions of Concierge magazine (Dubai, Abu Dhabi, Arabic, Russian and Chinese), as well as The Dubai Mall Magazine, Rotana magazine and a portfolio of eight meetings industry magazines – meetme and meet destination guides.

“As part of our renaming, we have also rolled out a new brand identity for the company,” says Rob Nicholas, Managing Director, NPI. “For too long we have focused on elements of our portfolio and paid less attention to the umbrella under which they fall. We felt that the company needed a brand presence that is at least as strong and engaging as our core media.”